Faster than Normal with Peter Shankman

Faster than Normal with Peter Shankman

Jason Hartman starts this 10th episode discussing the concept of a mini-family office and how to use virtual assistants to outsource work. He discusses why you might use a virtual assistant and how to find one. On the interview portion of the show, Jason hosts Peter Shankman, author of Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain. They discuss how people with ADHD can use their condition to their advantage.

Announcer 0:02
Welcome to the creating wealth show with Jason Hartman. You’re about to learn a new slant on investing some exciting techniques and fresh new approaches to the world’s most historically proven asset class that will enable you to create more wealth and freedom than you ever thought possible. Jason is a genuine self-made multimillionaire who’s actually been there and done it. He’s a successful investor, lender, developer, and entrepreneur who’s owned properties in 11 states had hundreds of tenants and been involved in thousands of real estate transactions. This program will help you follow in Jason’s footsteps on the road to your financial independence day. You really can do it. And now here’s your host, Jason Hartman with the complete solution for real estate investors.

Jason Hartman 0:52
Welcome empowered investors from around the country and around the world. This is your host Jason Hartman with episode number 1010 1010 that is today’s episode 1010 cool number. So hey, we are doing a 10th episode show today and of course that means we go off topic we discuss something of general interest and we are going to discuss ADHD. Yes, you have heard of it. One of the many over diagnosed Well, I believe totally over diagnosed. So the pharmaceutical industry can sell more of their dangerous drugs to people, symptoms and maladies. But hey, it’s not always a malady. You know, our guest today will talk about how it benefits him and how you can use things like this and other alleged maladies all say for lack of a better word. I don’t know maybe that’s not the right word. Pardon me if it’s not to your advantage, using them to your advantage. You know, we all have strengths and weaknesses. When I grew up, you know, I had a lot of weaknesses. First of all, I was poor. That was a weakness. being poor is no fun. That’s what I do in the world. I try to change that and save people from being poor. Because I don’t recommend it. Just so you know, I do not recommend it. You gotta love these crazy people that say, well, money won’t buy you happiness. Well, neither will poverty folks. Neither will poverty. So it’s just absolute silliness. We hear out there sometimes, isn’t it? Yeah, so I grew up with really a lot of disadvantages. And I think in many ways, they made me a stronger, better person. But if I didn’t have some of those disadvantages, maybe I’d be further along in life. Who knows you never know because you can’t hear the dogs that don’t bark. You can’t hear the dogs that don’t bark. And we just never know. These are unanswered questions. They are questions that will never be answered. Of course, there have been lots of have several good movies to this effect. Of course, maybe the most famous one is that one with Jimmy Stewart. It’s a Wonderful Life. Hopefully you watch it every year around Christmas time. It’s great, very sentimental movie and just shows the difference that we all make in the world and each other’s lives even though sometimes we don’t think we’re making a difference. So before we get into our 10th show guest today, where we talk about, again, a broad general interest topic, really the crux of it is turning perceived disadvantages into advantages. Oh, you know, one of my other weaknesses growing up right disadvantages in life, dyslexia. Now, I don’t know if I was really cured of it or not, but I certainly had it when I was a kid. I am not the fastest reader today. I do like reading but I find it to be somewhat difficult. You know, my eyes wander around the page. My mind gets cluttered with other thoughts. I know you’re probably thinking Jason You need to practice meditation and become more centered. You might be right about that. But nama stay anyway.

Jason Hartman 4:10
You know, so we all have these advantages and disadvantages, how can we turn them into strengths? There are lots of inspiring stories. We all hear about these kinds of things. And, you know, what’s your perspective on that today with today’s guest, Peter Shankman, and by the way, very successful entrepreneur. So we’ll hear more about that here in just a moment. But first, I want to talk to you about this concept of the family office. And when I say that, I don’t mean the stereotypical family office, the one we did a show on while back, where we talked about how ultra wealthy people have family offices to manage their investments, their affairs, their portfolio, etc. I want to talk about the mini family office, your family office, my family office, and how We can better it’s really just about how we can better manage our investment portfolios. So wanted to give you a couple resources today. We have some of these guests coming up on the show, so stay tuned for future episodes with them. But there are you’ve all heard of vas. No, I don’t mean the Veterans Administration, but you’ve heard of that, too. And it’s run by the government. So of course it has lots of problems. No, I’m talking about virtual assistants vs. virtual assistants. And there are many websites in the gig economy. We are living in the gig economy nowadays, right? where people have gigs, rather than jobs and careers. They have a gig, and they have lots of gigs. And so there are many websites where you can hire freelancers, and people who can just do small jobs. One that I use somewhat frequently is called TaskRabbit. You may have heard of it? There’s also one called Freelancer calm. What’s the other one guru calm? And then there’s of course Upwork that was that acquired elands. And he lamps merged with what was the other one? oDesk. And so these are all Freelancer websites. But did you know there is an association, at least one for virtual assistants, and that is the IV a, and I where they have directories of virtual assistants and they do all sorts of things, right? They do all sorts of stuff. But then a friend of mine owns a VA company that is focused on real estate specifically. And I’m not gonna give you the name of that one. Not because I have a big judgment about it or anything. This is my friend who owns it, but they focus more on people who are really in the trenches. in the trenches, getting their hands, not just dirty, but really, really dirty. They’re doing all sorts of things that our clients don’t do. These are the people that have companies or they’re the real do it yourselfers that are just getting way deep in the weeds here. Okay. And that’s not what we’re about. That’s not where our clients are about. What we’re about is investing, not about doing it yourself. Now, there are certainly you know, you can do it yourself if you want. But we’re about having empowered investors that do some things themselves, but they don’t go out and knock on doors and try to talk people into foreclosure to selling their house to us, right. We don’t do that. We don’t really teach that stuff. That’s just a different side of the business. These people are engaged in this 20 473 65 type stuff, but we just want to manage our investment portfolio right. Our little Many family office, not the hundred million or $1 billion family office, but the middle class and upper middle class family office. I think I’m talking to you. There are some VA firms that focus more on real estate related stuff. Real Estate virtual assistant services calm would be one right and and they focus more on the real estate game and can help you our investors do things to better manage your portfolio right? There’s one called hire smart vas calm, right, that’s another one that’s available out there and there, there are a bunch of these out there, right. So you can hire these virtual assistants that can help you manage your portfolio if you’ve got a 10 1220 3040 5060 7080 100 properties, right. You Do this with virtual assistants. Now, the odd thing is that what you probably need, and what Gary talked about at our recent venture lions meeting in New York, I mentioned that talk before, because I think it was kind of a pivotal talk. So Gary, thank you for raising the issue. I’ve certainly raised it before and thought about it, but you expressed it in kind of a different way. And so I appreciate that very much. So with this, the type of person you need, right? You know, the thing we do in our role is we don’t really manage the properties. We might self manage, but we might just manage our managers, but the typical property manager goes out in their car and visits properties, right. We don’t do that. Thankfully, thankfully, we don’t do that. We don’t break a sweat in the hot sun of whatever market or we don’t get soaking wet in the rain of whatever market or we don’t get freezing cold and frostbite. In the cold of whatever market, right, we don’t do that stuff. So we don’t get our hands very dirty in that, but we self manage remotely from a distance. And there are techniques on this, of course, we’ve talked about it on many prior episodes, you know, so we might manage our managers or self manage. But then we also do some record keeping and bookkeeping and kind of general administrate of admin tasks, right? in managing our portfolio. So hey, maybe we don’t want to do this ourselves. Don’t blame you a bit, right? It’s not bad to do it yourself at first, so you have a real hands on understanding of it. But then once you know how to do it, and by default, I know most of you are just doing this, right. But if you want to free up some time, and remember the metric I’ve given you over the years, unless there’s some exceptional problem and the time by the way, this metric I’m about to share which I’ve shared before, maybe a lot less than Number I’m going to say, Do you remember the number? The metric is the Hartman metric is one hour, per month, per property, one hour per month per property is about the real amount of time you spend on dealing with your properties. Look, you’re paying the mortgage payments by auto pay, hopefully you’ve escrowed or impounded your taxes and insurance. So you don’t pay that directly. It’s the lender is responsible for that. And you’ve set up some systems and you’re treating your real estate portfolio like a business. And if you have a VA, a virtual assistant do this stuff. You don’t delegate and abandon them, you delegate them and watch them and you pay attention to them. But you let them do some of the grunt work, so to speak. And on these various websites, you know, these people are reviewed and rated. It’s kind of the sharing economy concept. So you got a lot of advantages versus hiring an unknown. So you need to blend of almost a property manager, maybe someone who has property management experience, and a bookkeeper or an admin assistant, right. And I would lean more toward bookkeeper specifically, that really wants to do the numbers type stuff and account for things. And it’s kind of a blend of those two disciplines. If you have a larger portfolio, you might break this role up into two people and say you allow two hours per property per month, and say you’re paying them a pretty healthy sum, like say they’re a highly qualified virtual assistant, and you’re paying, I’ll just throw it out there. $25 per hour. So that’s $50. You’re allowing two hours per month per property. It’s 50 hours per month per property. There’s your performance and say you’re self managing. So you’re saving whatever you would spend on the property manager. You’re doing all a carte services, you’re just having the property manager for the tenant. And you’re probably keeping your attendance longer because you’re self managing and you’re doing a better job than many property managers will. But that’s sort of another discussion. Lest I say I go into a tangent. This is a 10th episode, we got to get back on topic. Maybe I have ADHD.

Jason Hartman 13:16
So I just wanted to throw that out there and share that with you. Because I think this is a topic we want to explore a lot more, we’re going to get some of these virtual assistant companies on the show. And we’re going to be talking more about this, whether you manage your managers or you directly but remotely self manage, you know, non local self management. We will talk more about this topic. Now. The other thing, one more thing before we get to our guest today, you know, you’ve all heard the story that I believe is largely a myth. You know, it’s an urban legend, urban legend, right? About how you get the call at three o’clock in the morning. Yeah, right. I’ve never had that call. I’ve had hundreds of tenants, you know, a very large share of them have been self managed over the years. And you know, I just don’t get that call. And you know, I really don’t hear. In fact, I don’t think I’ve ever heard ever have any real investor that’s really had that happen. Just like I’ve never heard of anybody ever getting a slip and fall lawsuit before ever, never heard it ever never happened. You know, I’m sure it happened, but I’ve never heard of it happening. No one has ever told me that has happened to them. So these urban legends still persist and exist. But you know, there are companies and you can have a virtual assistant do this, but you can have an actual company do it. So I’m looking at a website right now of a company that will feel these calls 20 473 65 apartment lines calm, you can just go check them out. We’re gonna invite them on the show to hear about their service and they basically are an outsourced solution for apartments and landlords that want to have their inbound calls managed. There are lots of choices out there, a lot of these things are very inexpensive. I remember I did a speech several years back for a leasing agents Association, that was an associate like an association of on site property managers. And I talked about some of the services and the 800 number services that track calls and track leads and all this kind of stuff. We used to use one of those services when we advertised on the radio in the old days on Kf fi KBC. All these radio stations, Sirius XM, what is it called? Nowadays Sirius right, used to be called XM. So there are all of these services out there. The world is an abundant place. Lots of great services for you to use. You just put a few pieces together you assemble a few things And it is truly amazing what you can do nowadays, you know, we are living at an amazing time in history. You weren’t able to do this in the past. So it is an amazing time to be alive. More to come on this topic. I’m going way too long here. We’ve got to get to our guest. So look forward to an announcement real soon. Like I’ve mentioned do not book a tropical vacation. You’re going with us in November, we got a totally new two day conference that we are doing in a beautiful tropical location. So it’s coming up. Stay tuned for that. Also, stay tuned for a contest that we’ve got coming up. I just received via UPS a autographed guitar guitar autographed by our 1,000th episode guest Colby Cal he sent it to me. I’m going to be giving that away in a contest. So look for more details on that. And we will talk to you soon but here is our 10th episode, guys. As we talked about, using disadvantages to your advantage.

Jason Hartman 17:12
It’s my pleasure to welcome Peter Shankman. He is the founder of herro help a reporter out that is a very well known website you’ve probably heard of. It was sold to focus, which is now scission. He’s founder and CEO of the geek factory, best selling author of faster than normal turbocharge your focus, productivity and success with the secrets of the ADHD brain. And he’s also author of some other great book. So he’ll talk about those. Peter, welcome. How are you?

Peter Shankman 17:38
Great to be here. Thanks for having me. Good to have you where you located

Jason Hartman 17:41
New York City. Good stuff was herro your first online venture

Peter Shankman 17:45
Hara was actually my third company. My first company was a public relations agency, which was acquired and then I sold the travel customer to a travel company that let people choose their seatmate before they got on the airplane that was acquired and then how

Jason Hartman 17:57
did you say choose their seat or their seat mate their seat? Meet. Oh, is that still around? That’s an interesting idea.

Peter Shankman 18:02
It was acquired by a private equity company and I don’t believe it’s around anymore now.

Jason Hartman 18:06
Yeah. Okay. Good stuff. That’s a good idea. You have done a lot of great stuff, obviously to do great stuff. You’ve got to be able to focus and increase productivity. Talk to us about faster than normal. And some of the secrets of the ADHD brain most people would, I guess, think that’s a handicap probably right?

Peter Shankman 18:27
Yeah, it’s actually not ADHD is actually a gift. It’s not a curse, and I’m trying to change that conversation worldwide. We have a podcast called faster than normal, which focuses on exactly that. We’ve had guests on that podcast ranging from Tony Robbins to Seth Godin, Dave Needleman, to Keith crouch, all of whom have ADHD and believe that it’s their secret weapon. ADHD simply means your brain moves at a faster speed. You can comprehend things faster, you can see things faster. However, it’s putting on the break sometimes causes trouble so I work very hard at making sure that my life follows a specific set of life rules that allow me to go 100 miles an hour, 200 miles an hour without sort of coming off the rails as it were,

Jason Hartman 19:07
are you technically diagnosed with ADHD? Three times, three times? Okay, so you so you have a real clinical diagnosis because, you know, a lot of times I wonder if we’re just over diagnosing our population. And if these it seems like the pharmaceutical industry wants to, you know, everything’s like a symptom and we got to fix it. And here’s a new drug that we can make zillions of dollars off of tell us like dig into how it’s a benefit. I mean, how is being unfocused, a benefit?

Peter Shankman 19:36
Yeah, the big misconception of ADHD is that it’s unfocused. It’s actually the complete opposite ADHD is incredibly strong hyper focus. I wrote my last book, actually, my last two books, zombie loyalists, using great service to create rabid fans and faster than normal Secrets of the ADHD brain, both of which are worldwide bestsellers. Those are both written entirely on airplanes. Literally, I took a 14 hour flight to Asia, wrote chapters one through five of zombie loyalists Went to the lounge to shower cut back on the same plane same seat Two hours later and wrote chapter 6010 on the flight home landing 31 hours after it took off with the book

Jason Hartman 20:07
your I heard the story. You’re the guy that did that you just

Peter Shankman 20:12
Norris’s deep work, right? Yes, yeah the show. For me that’s really what that is about. I understand how to use that D focus, the best of my ability to key is understanding how your brain works. So it’s not a disadvantage and it’s not that you’re not focused when I’m doing something. I don’t enjoy something that bores me. My brain is constantly over dopamine, serotonin, adrenaline to keep me focused, keep me busy. Keep me excited. That’s where the ADHD part comes in. That’s where the hyperactive part comes in. Where people think you’re unfocused. What you’re actually doing is looking for those chemicals.

Jason Hartman 20:41
You’re changing focus looking for that dopamine serotonin reward is that

Peter Shankman 20:46
normal people have a certain amount they say, Okay, I have to do this math project. I don’t like math. Do this. So I my brain will automatically Delve out that amount of don’t mean serotonin adrenaline, so I can focus. people with ADHD. Don’t have Those same model mean inhibitors to create that we have about 25% less. So we have to figure out ways to give ourselves that level of adrenaline don’t mean that serotonin for some people, that is medication. problem is we’re putting five year olds on amphetamine salts, because they’re five years old. Yeah. And that’s a problem. Scary. So I’ve learned ways of sort of creating and making my own world work for me, so that I’m able to generate those chemicals on demand. And you know, some of those things sound very strange, but they work for me. My day starts at 345 in the morning. I’m up every day at 345 in the morning, and I’m either at the gym for two hours or on my peloton bike for two hours. I’m out for a long run. That gives me a chemistry usually that I need to get through an entire day. Okay, so so you can get it from exercise. We all know the endorphin benefit of exercise and so forth and many other benefits. How else do you get it though? I’m a licensed skydiver. Uh huh. I have a 400 got abs. I go on stage and Keynote two conferences, attend 20,000 people that right there is a huge boost for me On stage is that high that I create. And you know, the more I figure out ways to get that, and the more I allow myself ways to live in a sort of positive environment in that regard. First, I have pretty much two uniforms. I have a uniform that I use for speaking and when I’m on stage when I’m on television, and then I have a uniform when I’m in the office or traveling. One is t shirt, jeans and a button down shirt and jeans. And that’s it. My suits, my jackets, the sweater vests, those are all another closet in another room of my heart. If I had to look at them every morning, when I got dressed, I’d get sidetracked. Oh, I remember that sweater. I guess whatever. Michelle, I should look her up, see how she’s doing. It’s three hours later, I’m naked in the living room on Facebook, and I haven’t left the house. So I’m very aware of things that can derail me and I make a concerted effort. You know, by living a life the way I do I make concerted effort not to get derailed by those things.

Jason Hartman 22:46
Talk to us about the four undeniable ADHD life rules.

Peter Shankman 22:51
First one is exercise. Then the second one is elimination of choice dimension. Third one is healthy eating. I joke that it wasn’t recognized as food by my grandmother back in the late 1910s. I probably won’t Eat it. That’s the problem is that there’s so much garbage out there filled with sugar. Oh, yeah, so eating simply healthy. It’s almost like a ketosis type diet that I follow. You know, I’m not perfect at it, but I do my best and finally getting enough sleep. So I mentioned I’m up at 345 in the morning to do that I’m usually asleep by around 830 every night. It’s like, Oh my god, you must miss out on so much. And I really don’t. You’d be amazed how many people actually go to sleep early? The ones who are doing the deals at 7am over eggs. Why egg whites at the, you know, at the Plaza, those are the ones who have already worked out and already gotten the bed early. Those are the market makers.

Jason Hartman 23:33
Yeah, yeah. Well, and certainly you’re more harmony with nature, which is good for your circadian rhythms as well. So that all sounds very good. I’m not sure exactly what questions I should always be asking about this. Because, you know, there’s a lot of sort of this borders on the medical side of things. So just tell the listeners what you want us to know. Tell us what we need to know about this, how we can use it. Also, I’m curious what percentage of the population do they say has a DA to one degree or another,

Peter Shankman 24:01
I’m not a doctor. So you know, I don’t claim to know anything about sort of the disease or the condition as it applies to a medical situation. What I do know is what works for me. And I know the tools that I’m able to use to make my life work the best that I want. Mm hmm. I guess that for me, it’s really more about, I know that my brain acts a certain way. I know that if I live my life a certain way, I’m much more successful. Because of that. I choose to live that way. Mm hmm. It comes down at the end of the day to what are your goals? What do you want to do? What do you how do you want to succeed or not succeed in your life? And some people might think that what I do is crazy. Are you getting 3:45am? Are you a farmer, you know, right? You can live your life the way you want. And the way that this is the way that works for me. Sure. Sure. So I think that at the end of day, the rules that I put into place are not just for my ADHD, they helped me in every facet of balance. Mm hmm. And so what always drives me crazy as people who go Oh, yeah, I can’t believe you go to the gym so early. I wish I get up so early. Well, you can Oh no, I’ve always been terrible. I saw you on Facebook at one in the morning commenting on something, you know, you choose what’s important. And what’s important comes at the expense of something that’s not important because we all have the same 24 hours in the day. So if for me, you know, getting up early exercising and having that feeling of Completion is important to me. So because of that, what does that come at the expense of? Well, for me that comes at the expense of staying out late or staying up late, or whatever the case may be, you know, and everyone has to, you have to figure out what’s important, too, I run a mastermind group called shank mines for about 250 members. And there’s a while a member will leave. And I usually ask them why. And they’ll say, Oh, I just don’t have the time. But you do, you don’t have the priority. And that’s an entirely different thing and saying you don’t have the time. It’s kind of an insult to the other 250 members who have managed to make the time, right. So it’s not that you don’t have the time. It’s simply that it’s not a priority, and that’s fine,

Jason Hartman 25:50
but call it what it is. Right right. It’s always a choice. I mean, when we close one door we open another you know, that’s the way life works. Of course. Yeah, definitely. Definitely good stuff. You’ve been around. The PR world, some of your books are centered around that, obviously herro was an incredible website, you know, that industry has changed so much over the years, really the Internet has been this huge, huge shift in the way that works. A lot of our listeners, you know, they have small businesses and so forth. You know, can you share any of your tips from the publicity world?

Peter Shankman 26:22
Yeah, it’s actually very easy to get press be a little better than what everyone expects. And let’s face it, the concept of the customer experience, the concept of the experience, the concept of pitching, people suck, they’re terrible. They’re terrible at doing anything that somehow involves them actually having to give or do something. I think it’s so funny to watch people who are like, Oh, I pitched this reporter and he totally didn’t fight. Like, well, he didn’t fight because you spent the majority of your pitch explaining why you’re so awesome, not explaining why his readers or his or her readers would want that article. Mm hmm. You know, understand that reporters doing 10 times more with five times less, what can you do to make things a little better for the reader Quarter, can you help them find a trend in the story you’re covering? So it’s not just about you or your company? No one cares. Right? Right. What else can you do? The end of the day it comes down to, can you just be a little bit better than what we expect?

Jason Hartman 27:11
Yeah. How does it impact their readers, their followers, their listeners? Absolutely. You have a book that’s just dedicated to publicity stunts. I love that. I’ve heard of some great ones over the years, you know, that was written back in 2007. Is it still the same? I mean, would those ideas work and you know, feel free to share any of them that you’d like to?

Peter Shankman 27:32
I don’t really have to share a specific stuff. But I’ll say this is done for the sake of a PR stunt is pointless. What you want is a public relations stunt that will drive traffic drive, revenue, drive, whatever, you know, today, people are all about making things viral. But here’s the thing, you can’t make anything viral. Don’t focus on making a viral focus on make something good. focus on creating something good. That will change. You know, your life is increasingly good. It will go viral by default. So I hate seeing that. I want to make this viral video and just make make good content, create good content. It will go from that.

Jason Hartman 28:07
Right, right. Yeah, good stuff. Good stuff. Got some other books as well. Do you want to share something about any of them? I mean, the the zombie loyalist is is huge, I think,

Peter Shankman 28:17
Yeah, that’d be pretty great. But that was using great service for your rabid fans. That’s again, basically the premise, you don’t need to be awesome. You simply need to be a little bit better than what people expect. And again, since the bar is so low, for the customer standpoint, isn’t that sad? It really is, you know, I don’t the simple act of you go on a plane, you get there on time, and they haven’t given your seat away or drag you off the plane by your nose. You’re excited. Right? Right. So you don’t really need more than that. All you need is to just be a little bit better than what people expect and the bar is so low. My favorite joke is two guys are trail run in the woods and they see a bear and the first guy leans down, he takes up the running shoes and then says Don’t be crazy cannot wear a bear. I just need to outrun you.

Jason Hartman 29:00
That’s exactly the point you just need to be better than the competition. You don’t have to be perfect, by any means. any examples of the better than the competition companies out there creating these zombie loyalists.

Peter Shankman 29:12
You know, the simple act of listening to your audience, listen to what they want, listen to what they are looking for, they’ll tell you, they’ll tell you exactly what you want, as long as it says anything that they want. As long as you take the time to listen, you know, I have so many who, oh, we should get on this new social network. You know, that’s where we should have it as well. Or is your audience there? Have you talked to them about it? If you ask them? Did your audience hang out? You know, don’t go after the latest shiny thing. Just focus on where your clients are. Listen to them. They’ll tell you where you’re supposed to be. It is truly amazing how many people don’t bother to listen.

Jason Hartman 29:46
Yeah, absolutely. Absolutely. You know, you remind me though, I’m wondering if there’s any contradiction in that or any time that that doesn’t work. For example, you know, when you were talking about eliminating choice right with the ADHD thing. I instantly thought although I didn’t mention it of Steve Jobs and his his wardrobe, you know, of the the 501 jeans and the New Balance sneakers and the black mock turtleneck. He must have had a whole closet full of them. Right what I said about

Peter Shankman 30:13
earlier about my closet. Yep, that’s it. Yeah, yeah, I don’t need to be great. I need to do anything else. I’m very happy with what I’m doing cuz it works for me,

Jason Hartman 30:22
just keeping it really simple. But interestingly, though, I think Jobs was quoted as saying something to the effect of, you know, Apple doesn’t run focus groups, for example, sometimes the customer sort of doesn’t know what they want, right? You just have to put it out there. And I remember Paul pilzer and his old book, unlimited wealth. You know, he talked about like the, the old Sony cordless waterproof cordless phone, right? Like nobody said they needed that, you know, they just had to sort of think of it and then everybody with a pool in the backyard wanted one right? Henry Ford said, you know, if I listened to everybody, they would have said, Do you Don’t give me a faster horse. Right? Yeah. But you know,

Peter Shankman 31:02
it’s funny. People bring that quote up, and that quote is complete and utter crap. Yeah,

Jason Hartman 31:06
yeah. And just wondering where you come down on it. That’s one thing about that

Peter Shankman 31:08
quote is that Yeah, when you’re talking about completely reinventing the world, yes, you do need to think differently, and you need to just go out on your own and go for a whim. But I’m pretty sure that you and I are not Elon Musk, right? Yeah. We’re not sitting here creating reusable rockets to the Mars. No, we’re doing things like email marketing, right? Okay. We’re doing stuff for ROI for our company that involves marketing, advertising, PR, entrepreneurship, that right there. You do need to listen to your customers. You’re not reinventing the wheel, you’re not defining pie. We’re doing things that are benefiting our business by helping our customers. So the simple act of listening to our customers will give us what we need. If you believe that you’re not supposed to listen to your customers and believe that you’re supposed to go out there and create something new. I hope you’re creating something new that’s going to change the world. Because if you’re doing it with the premise of creating the same thing, and doing it your way, not listening to customers, you’re gonna lose right right. online. You know, we started off by creating these great news platforms and these great news packages. And they looked awesome to us because we were sitting on oc 12 pipes. They were being delivered to people with 2400 baud modems. They look like crap.

Jason Hartman 32:11
Yeah, so disruptive innovation is more like the apple and the musk concept versus traditional businesses. You know, it’s a again, it’s not disruptive. So yeah, make sense? That’s a good distinction. Very good distinction. Anything else you want our listeners to know as we wrap it up?

Peter Shankman 32:26
No, I think that you know, as an entrepreneur entrepreneurship is lonely as hell and it’s just no If nothing else, take care of yourself you know, get enough sleep, eat drink a lot of water, eat a vegetable every once in a while, you know, do things that you’re your longest term project, not your business, and you’re not at the top of your game. No one else did that.

Jason Hartman 32:44
Peter, give out your website tell people where they can find out more

Peter Shankman 32:46
sure my mastermind is at shank mines calm and faster than normal is the ADHD. site has the normal comm podcast is

Jason Hartman 32:54
fantastic. Peter Shankman. Thanks for joining us.

Peter Shankman 32:57
My pleasure.

Jason Hartman 33:00
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