On this show, Jason Hartman takes a look at the works of Napoleon Hill. He first starts with the ideas that Napoleon brought out in his work Think & Grow Rich. Later he goes into other aspects of the book and how we can use them in our lives today and what power they have when used properly. In the second segment of the podcast, Jason talks with Sharon Lechter, former CEO of Rich Dad & Pay Yourself First and author of Success & Something Greater: Your Magic Key. The two discuss her experiences with both the Rich Dad company and the Napoleon Hill Foundation. Sharon provides unique insights into the impact both organizations have had on society today, as well as what she has discovered success means for various people.
You’re that kind of person and you’ve got the capital and you’re a great negotiator. You’ve got great people skills. You could probably be a successful flipper, but it’s like a job. Right? If you’re not flipping, you’re not making money. And that’s why I prefer income property because you just make money every month.
Welcome to the creating wealth show with Jason Hartman. You’re about to learn a new slant on investing some exciting techniques and fresh new approaches to the world’s most historically proven asset class that will enable you to create more wealth and freedom than you ever thought possible. Jason is a genuine self made multi millionaire who’s actually been there and done it. He’s a successful investor, lender, developer and entrepreneur who’s owned properties in 11 states had hundreds of tenants and been involved in thousands of real estate transactions. This program will help you follow in Jason’s footsteps on the road to your financial independence day. You really can do it. here’s your host, Jason Hartman with the complete solution for real estate investors.
Jason Hartman 1:07
Welcome to Episode 13 41,340. And you know what that means. Any show that ends in a zero. Any episode that ends in a zero is a 10th episode and we discuss something of general interest. And today we are going to discuss something a very popular general interest. This is a book that you have all heard of, probably many, many of you have read. It’s considered to be the sort of Bible if you will, not the Bible, but the Bible of personal development maybe. And that is, of course Think and Grow Rich by Napoleon Hill. And we have my friend Sharon lechter. To join me with this episode today. She’s been on the show many times before as you know, she’s written her been involved with I should say, I’m not sure the exact involvement, many of the rich dad philosophies and books and so forth along with Robert Kiyosaki who’s been on the show a couple of times as well. So we’ll hear from her in a moment about her new endeavor into thinking grow rich and working with the Napoleon Hill Foundation, and so forth. Now, this book is pretty amazing because it was written back in 1937. Wow. 1937 imagine how much the world has changed since 1937. And imagine how back in 1937 how little consciousness there was about this type of thing. It was just not in the mainstream like it is today. Very, very different world obviously in 1937. I know some of you are thinking, did they have Instagram but them? No, obviously not. So Yeah, that definitely, definitely a different world. Well as I just returned from the art basil show in South Beach, Myrtle, Miami Beach, I guess, took the bright line train down there and, and the bright line train is this three stop train. It’s probably losing money galore, I’m guessing I don’t know. It simply goes from West Palm Beach to Fort Lauderdale to Miami. And then it goes back. And it has like this sort of first class train experience and I paid for the $40 Ticket One Way to have the first class experience they call it select. And, you know, it’s kind of neat. It would be so nice in this country if we had a real train system. Now. Of course, we have very old tracks here and they’re not very good. The ride was not very good on the train. But boy if we had high speed rail systems like they do in China and Japan, and in some places in Europe that would be just really cool. When we were in China, Carmen and I, a few months back You heard me talking about on the podcast many times. We took the high speed train and I think I can’t remember. But that one train I think we got up to like 270 miles an hour. It was fast. Wow. The maglev train. That’s magnetically levitated. So whenever you’re in Miami or Miami Beach, they have this big art show called Art Basel. It started I guess, in Basel, Switzerland. And I think it’s held in a few different places around the world. Now, one of them being here in Miami Beach. That was kind of a fun time going down there checking it out. And anyway, just got back from that. You know, you think back to Napoleon hills day in 1937. He chronicled these industrialists for thinking Grow Rich, which became this hugely famous book and he interviewed so Many successful people and talked about and try to figure out what were the things that made them so successful. Just before we get to Sharon lechter. Here, I’ll just go through with you, you know, a few thoughts on the book, I’ve got some paperwork out here, that I’ll just go over with you, and just kind of looking at what it contains. And if you’ve read the book, if you’ve been a student of this, this will be a good refresher for you. If not, it’ll be new information and very powerful information. So Napoleon Hill starts out talking about the power of desire, and how that is really the turning point toward achievement, and how we need to desire something right. He talks about it in a few areas. Of course, there’s more to life than these areas, but he talks about career. He talks about leadership, he talks of course about money, and then he talks about failure and to look for the lessons within failure. To examine them without emotional attachment. And you know, I kind of alluded to that when I wasn’t when I talked to you yesterday on yesterday’s episode. That’s the idea of not being attached to the outcome. There’s a lot more success in life and a lot more fulfillment in life available to us, if we are not attached to the outcome. Now, when I say that, look, of course, we are attached to the outcome in in in many ways, but some people are just over attached. And they sort of view it as though it’s everything and it’s not everything, okay. Life goes on, you know, whether it happens the way you want, you know, sometimes a lot later you discover that it worked out for the best, right. You know, I remember sitting in church one day hearing the pastor say, God’s delays are not God’s denials. Maybe it’s just delay. Maybe it’s not a denial, maybe there’s a reason that it couldn’t happen right now, it couldn’t happen the way you pictured it. So the way we think things should work out is not always the best way the way the world thinks things should work out is not always the best way. Many, many good lessons and understanding of the concept of attachment. And you know, he says, every failure brings with it the seed of an equivalent success, okay? Okay. Then he goes on to talk about faith in visualization, and belief in the attainment of these desires. By the way, I want to remind you that my visualizations, remember we have those weekly guided visualizations. They are on a separate podcast feed now. We used to play them every Saturday on this show, and then we decided to move them off to their own feed. So whatever podcast platform you’re using, just type in probably Jason Hartman’s guided visualizations, and I’m sure those will come up and you can subscribe separately. Very, very powerful. I was originally introduced to that concept many years ago, when I read Shakti grains book, when we did our venture Alliance mastermind retreat in Hawaii. I wanted to get her to come and speak at that event. We’ve had some phenomenal speakers over the years at the venture Alliance mastermind events, whether it be the former governor of Nevada, oh my gosh, you know, Brian Smith, the founder of Ugg boots, of course, he he spoke at meet the Masters as well, but it was really cool having him in that intimate setting at the venture Alliance mastermind group, just speaking to maybe, I don’t know 2020 of us or so, at that one and, and many other great speakers, but unfortunately Sharky gwaine had just passed away. I read that and it was shortly before our Hawaii venture Alliance. event and our profits in paradise event there, but guided visualization very, very powerful tool. So check out those guided visualizations that relate to real estate investing by the way on the separate podcast feed there and those are all available to you. Okay, then Napoleon Hill talks about the power of auto suggestion and how this is the way we influence our subconscious. And I have to tell you, I am going through sadly I cannot remember if I’ve had him on the show, hey, look at 5000 guests. I can’t remember them all. Okay, but I am going through one of Joe dispenses books right now. And I’m going to have some stuff to share with you about that book. Super, super powerful, really good stuff. So a lot of people and I don’t know if Joe dispenza or not or even Sharky gwaine or them, you know, I don’t know if they have built on Napoleon hills Foundation, but many other You know, thought leaders on this subject have built on the Napoleon Hill foundation. And he listened. Napoleon Hill built on other foundations, right? He built on James Allen, who wrote this great tiny little book entitled, as a man thinketh get as a man thinketh it’s all about the law of cause and effect and how we become what we think incredibly powerful, tiny little book as a man thinketh by James Allen, really, really powerful book. Okay, so how we influence our conscious by this, then he talks about specialized knowledge, and how if we want to achieve our desires, we need to specialize and have a very specialized knowledge. And of course, this is 1937. Now, there is a new book out that looks interesting to me, although I have not read it, and I believe it’s entitled range and it talks about how today the general list is the person who wins the game. I’m not sure I haven’t read that book. But it does seem interesting. So it would, it would contradict the specialized knowledge concept. Okay. Then he goes on to talk about how imagination is the workshop of the mind, imagination, the workshop of the mind. And that relates, of course, to guided visualization, and why that is so powerful. And Napoleon Hill is credited with saying, as the mind of man, or whatever the mind of man can conceive, and believe it can achieve, whatever the mind of man can conceive and believe it can achieve. Great, great saying, so, you know, if it’s something wild and ridiculous, well, your mind might be able to conceive it, but it won’t believe it, right. So that’s not achievable. But if you can conceive it, and believe it, then it can be achieved. He goes on to talk about how the crystallization of desire into action, what’s required for that is organized planning, organized planning. And then he goes on to talk about decision and how that is how you become a master over procrastination. One of the quotes I like so much and repeat often, although now that I’m thinking of it off the top of my head, I’m probably not going to get it exactly right. But it goes something like this. Successful people make decisions quickly, as soon as all the facts are available, and change them very slowly, if ever unsuccessful people make decisions very slowly and change them often. That is such a good lesson for life. Because if you think Think about it at the times that you’ve been successful in life. What did you do? You? you seize the moment, right? You seize the moment. And you strike while the iron is hot, right? You get the facts, but you don’t wait too long. You don’t become as I was talking about yesterday, that P versus PC balance that Stephen Covey wrote about so eloquently, you’re not the seminar junkie, if you want to be a real estate investor, you learn stuff, you get the facts, but then you do it. You don’t learn forever, right? It’s the P versus PC balance, the production versus production capacity. So we’ve got to make decisions. Okay, successful people are decisive. So that is a very powerful character trait. Of course, he talks about persistence, right how this sustained effort is necessary, and how persistence creates or induces Faith in oneself. That is very interesting. When you become persistent, and you see the results of your persistence, start to work. That’s how you become confident. That’s how you induce faith in yourself. Okay, he talks of course, and I can look, this one super powerful. The power of the mastermind, the power of the mastermind. We have a mastermind group, the venture Alliance mastermind, your financial friends, join it, get involved, come to our next mastermind event. Okay, that’s very powerful. Napoleon Hill talked about the power of the mastermind group. Okay. He says, No two minds ever come together without thereby creating a third invisible intangible force, which may be likened to a third mind. And that third mind is the mastermind Very powerful. Now this one’s interesting transmutation of sex. It’s not what you think.
Jason Hartman 15:10
I know some of you are thinking, Well, what does that one mean? transmutation of sex, what he’s talking about here. It’s a very powerful tool. He’s talking about converting the power of the sexual drive into a highly creative outlet. Arguably, after we have food, clothing and shelter as humans, right, the next biggest, most powerful drive is the drive the sexual drive. Right? It’s a super powerful drive in all of us. There is almost nobody out there in the world who can disagree with this? And that drive because look, hey, if it wasn’t there, probably none of us would be here, right? Our ancestors had that drive and that is why we exist. Okay, yeah, just basic evolution, survival of the fittest and most adaptable is is Charles Darwin wrote about, and he talks about how we need to tame this drive, right? We need to channel this drive and transmute it. transmutation of the sex drive into a creative outlet, okay? we’ve all known people who let their passions ruin their life, we’ve got to control our passions, and we’ve got to channel our passions. And it can be very, very powerful when we channel that drive into a creative outlet. So if we want to achieve success, if we want to accomplish something, you know, we got to take these drives we have and channel them look at a river is channeled in a direction. If you break the banks of the river or Levy, maybe that’s a better example. Or a damn, then it’s not channeled anymore and just goes everywhere in the energy disperses. But if we can channel that energy, it’s very, very powerful. Then he goes on to talk about the subconscious mind how that is the connecting link. That is, is a very powerful tool under the surface how to use our subconscious mind. And of course the guided visualizations on another podcast feed, go and subscribe and listen to all of those. Not while you’re driving or operating heavy machinery By the way, my guided visualizations, getting a lot of good feedback on those and they relate to real estate investing specifically. Okay, so where else can you find guided visualizations for real estate investing? That’s pretty specialized. Okay. Pretty specialized. Okay, he talks about the brain, a broadcasting and receiving station for thought. One of the episodes I did in the guided visualizations that was just kind of an informational episode on that podcast feed was about how the brain is a transmitter, not just a processor. Then he talks about the sixth sense. Okay. You probably saw the movie The sixth sense with Bruce Willis. That was a really fascinating movie. little scary, though for sure. But how this is the door to the temple of wisdom. So those are just some of the things I wanted to share with you about thinking Grow Rich, that very famous book, what do you think? Do you have any thoughts about this? Any questions for us? Go to Jason Hartman comm slash ask, engage with us there, or through the Jason Hartman. com website and any way you’d like to, let’s get to my friend, Sharon lechter and talk about her research into this. It’s my pleasure to welcome Sharon lechter back to the show. She’s been on several times before over the years. She’s the former CEO CEO of rich dad and pay your family first. She’s an entrepreneur number one New York Times bestselling author, international best selling author, philanthropist, international speaker, mentor licensed CPA and chartered Global Management accountant. She’s the author of several books, including her newest success in something greater your magic key. Sharon, welcome back. How are you?
Sharon Lechter 19:23
I am delighted. Thank you so much, Jason. Always thrilled to be with you.
Jason Hartman 19:27
It’s good to have you on again. And you’re coming to us from Phoenix, right?
Sharon Lechter 19:30
Yeah, I am. Yes, it’s starting to let us down 205.
Jason Hartman 19:35
It’s a dry heat. Yes, I lived there for six years and liked it quite a bit. First of all, before we dive into your new book, Sharon, and maybe you can just hold it up for us for those on video.
Sharon Lechter 19:47
Jason Hartman 19:50
Good stuff. Tell us about some of your other books because I didn’t mention all of the titles and your work with Robert Kiyosaki and such.
Sharon Lechter 19:58
Well right, Robert, I became part We wrote Rich Dad Poor Dad and 14 others in that series or partner for 10 years and certainly created quite the global success because I think was the right message at the right time was kind of a viral marketing success even before the internet. And then when I left Rich Dad 2007 was when the Napoleon Hill foundation reached out and said, We’d love to have your support. So my last four books have been in cooperation with the Napoleon Hill foundation. So it’s been just an incredible journey and a huge opportunity to help reinvigorate the teachings of Napoleon Hill and success is nothing greater is my fourth book with the foundation, just very newly released, so
Jason Hartman 20:40
is Napoleon Hill, would you sort of consider him kind of the original self help author for the first kind of prosperity guru?
Sharon Lechter 20:49
There’s no doubt about it. He really is Think and Grow Rich back in 1937. But it was his life’s work. He spent 25 years charged with that responsibility by Andrew Carnegie. The richest man in the world at the time, he said, I have all these rich friends. And I think we have things in common. And so he really charged Napoleon Hill with he introduced him to all these rich people. And at that time, they were all men, and said, I want you to create the thesis of success. And that’s what he did and thinking grow rich. That’s why it’s still as applicable today as it was 1937. Because it’s not a man’s philosophy. It was the commonalities of all of these people and how they created success in their life.
Jason Hartman 21:30
Yeah, good stuff. Well, success in something greater sort of expands that definition of success beyond economics, right?
Sharon Lechter 21:38
Oh, it does my first book with a foundation three feet from gold we wrote back in 2008 2009. And that was when we are in the middle of a economic crisis. And we wanted to talk to people how they survived those valleys. And so we talk about perseverance and the three feet from gold is kind of like you’re right there what you know, having faith in yourself and what you’re doing and What we wanted to do this time, which is 10 years later is we wanted to really share with people that success means different things to different people. We have never before published content from Napoleon Hill himself, but we also interview and share the stories of close to 20 successful entrepreneurs. Every one of them followed a different path. Every one of them had a different secret sauce or magic key that they use create success in our life. But also that success, they went beyond that and did something and something greater. And that’s the tiniest. And what we’re honored about is that was actually the title that Napoleon Hill was going to use for his last book. And before he died, and he was never able to use it. So the foundation reached out to me and said, Sharon, we’d like you to use this title. And it’s perfect success and something greater.
Jason Hartman 22:49
Fantastic. So how many people were profiled in the book,
Sharon Lechter 22:52
we have just under 20 people, where we talk to them about their successes, and they’re from all different walks of life. JOHN SRF Of course is very show. No. Yes, yes. And then we also have Bob bonder on who’s a very famous racecar driver, Rita Davenport, who led our bond from 100 million to a billion in sales and revenue. We have john asked for the money created the golf apparel company. And we have Lisa
Jason Hartman 23:20
men and women know
Sharon Lechter 23:21
Yes, yes. Lisa Copeland It was one of the top women in automotive so every one of them has a unique story the founders of barefoot wines and each one of them you know one found a gap in the market and went after it one of them Bob bonder on says know the track do your due diligence, you know, even though he was one of the top rated drivers, he would still go in early and drive the track. Always pay attention to where you’re going. Always have your eye on where you want to be.
Jason Hartman 23:49
Okay, so looking at some of those you know, thoughts become things find your purpose, set a goal, overcome obstacles, find the gap, power of asking, be a visionary Surround yourself with good people, you know, and just kind of I won’t say them all but you know constant forward motion Walter O’Brian. that’s a that’s a good one, going the extra mile being unstoppable setting milestones. What do you want to share from these, you know, highlights?
Sharon Lechter 24:16
At the end of the day, any reader that reads the book, you know, they might find a chapter that they already did that I’ve done that, or they might the next one might actually hit hit you between the eyes. And you’ll see if they can do it. So can I, the best way to learn something is by feeling it. And so through telling stories and sharing the success stories of others, people who can relate to it more. And it makes it easier to take that action to take that step in your own life.
Jason Hartman 24:43
Yeah, because it’s more relatable to them. Right. So in terms of the types of success and success, meaning more than, you know what the world views financial success. Tell us about some of the other types of success if you would, that that you profiled Book.
Sharon Lechter 25:00
From my perspective, success is how you feel about yourself when you look in the mirror. So we have people in the book that were basically their success was created financially through a business and allow them to create foundations to give back and to make a different world. Cynthia Kersey created the unstoppable Foundation, she shares that story. She’s now changing entire communities in Africa by bringing in not just education, not just money, but understanding how they can be sustainable and create eco systems and build entire universities so that she’s really changing the face the dynamics in Africa, and she shares that story. And so it gives people the idea the concepts of things that they can do in their own life in their own communities to make an impact.
Jason Hartman 25:47
Good, good. So is that the only sort of definition of success I like what you said about how you feel about yourself? You know, because we really are the ultimate arbiter of what success means. You know, you can be poor and successful you can be rich and miserable. Between a lot of permutations is that the only sort of key marker of success I guess I should say
Sharon Lechter 26:11
every one of these stories has a different marker of success for them obviously Bob Margaret was so that you know the number of wins he could get on the race way. And obviously with that came money but for him it was, you know, becoming the best at what he was doing. Someone else’s when is opening up an orphanage in Africa, somebody else’s land is becoming a billionaire. That’s not mine. That’s not my definition of success. You know, I believe in little wins every day, we can create a lifetime of success because successes can be small or large. It depends on what your goal is and what you’re looking at. And if you create success, just a little bit every single day, you’re going to wake up and have created large success.
Jason Hartman 26:52
Yeah, good, good stuff. Okay. So other profiles or stories or any more details you want to share about any of them
Sharon Lechter 27:00
Well, my dear friend, Fred wagon halls is in the book. And he, his story is really unique one because he’s an inventor is an innovator. He basically had the original patent for the jetski. And he sold it for $75,000. He was about to lose this house, he couldn’t pay his employees. And it was about to lose his marriage. And by selling that patent for $75,000, he was able to keep his house, pay his employees and move on to the next. And so his secret sauces, make a deal so you can get to the next deal. So even in our interview with him, and I’ve known him for a long time, you learn things about people that you don’t that you’ve known for a long time, right? conversations. And he said, No, I never, you know, we said don’t you?
Jason Hartman 27:45
Don’t you regret it right. That’s
Sharon Lechter 27:49
right. And I hold on to it. This billion dollar industries have no, he said because that allowed me to pay my employees and allowed me to get to the next deal. And he went on And he invented the bucking bronco. The sandbar seen invented the little car that was on Fantasy Island. And then with his connections and people he knew in NASCAR, he started doing a little Die Cast cars for NASCAR. And he sold that company for well over 200 $240 million years later, so he doesn’t look back and regret selling that patent.
Jason Hartman 28:23
I’m really curious what the jetski path would be worth.
Sharon Lechter 28:27
Jason Hartman 28:29
By the way, did he say what year did he sell that patent? I mean, that must be a lot older than I thought, because the reason I can tell is you when you talk about some of the inventions or things he did afterwards, I’m looking at those points in time. And the jetski doesn’t seem that old to me, you know, maybe more than what 35 years old or something. But I guess it’s a lot older, huh?
Sharon Lechter 28:52
Well, and that probably no, probably 2025 years ago, I could probably get I don’t have that exact date on the top of my head, but I know that he’s done. lot since then. So he was in his new company 20 years ago that I know of. So the jetski patent has got probably 30 years on. Yeah. That means it’s no longer a valid patent today, because the life of the patent is run out, right. I’m sure they’ve made additional advances on that that happened, as well.
Jason Hartman 29:19
Yeah. Yeah. Really interesting. You know, that’s an interesting point, too. It’s one that I’ve been pondering a lot lately is that this old idea of never quit, you know, never give up. Be persistent, be tenacious, and you’ll win the game. Ultimately, the world will yield to your plan, right, rather than you yielding to the Euro world’s plan, but sometimes being a quitter is the right thing to do is it
Sharon Lechter 29:46
well, being persistent and never giving up are essential components to success. But there’s also something and thinking Grow Rich called the sixth sense and also being you know, being aware the market may change something. You know, when we started the rich dad company, we thought we were going to build that company globally through the 25 most powerful women in Forbes magazine. I was like a colossal failure. You know, the world told us No, we’re going to build this through these companies that have distributors everywhere. And we had no idea that was never even part of our original marketing plan. And so you do have course correction. And so that never give up is like in your original goal, maybe. But yes, there’s definitely course correction along the time, markets change, industries change, technology changes. And so you have to be aware on the frontlines of what’s happening in your market and be able to be nimble enough to make corrections so that you can maximize your potential but sometimes you’re in an industry that just goes away You gotta pay attention that never quit attitude can become a you know, foolhardiness and you want to make sure you’re constantly aware of the industry of the market, where your Going and really having benchmarks along the way.
Jason Hartman 31:03
Yeah, good. Good point. Good point. Okay, Sharon. Well, um, what else do you want to share? Maybe a question I haven’t asked you.
Sharon Lechter 31:10
Well, I’m absolutely excited about success. And something greater, as I said, is out this week. And I, most of my career, I was releasing a new book every nine months to a year Jason and I, this is my first book in five years. And that’s because six and a half years ago, I lost my youngest son, so sorry, kind of put me in neutral, right. Sure. And, and I’m sure everybody watching and listening has had something that stopped them in their tracks. And so I really a couple of years ago, thought about retiring had a lot of pushback, because I just wasn’t getting the same zest. And so I kind of made the decision instead of retiring, I was going to retire and so I have a movement called play big movement as a private Facebook group. Anybody can join us free, where I’m showing the things that I’m doing now to get back in the game. I turned 65 in January. There’s a lot Lot of runway left, there’s a lot more for all of us to do. And it’s really through power of association, like, have you been so gracious having me on your show again. And so continuing to reach out and supporting others create to create success in their life. And we all have a lot more to do, as I said, so I’m excited to be back on your show. And I’m excited to be part of the playbook movement and inviting people to come along with me. And the beginning of success is something greater. I got another book coming out in the spring. So we’re back in the game.
Jason Hartman 32:29
Is this the new book? Did you give the new book, this is the success and something right. Is there another one though?
Sharon Lechter 32:37
It’s going to be called exit rich. So we’ll get scheduled back on your show for
Jason Hartman 32:40
that. Oh, exit rich Oh, is that about selling businesses? Probably.
Sharon Lechter 32:45
Yes. It’s about building your business, the foundation and where the concept of the system so that you can get maximum profit when you sell it. And we’re been picked up by ink magazine’s imprint for that one. So I’m excited about that. But that’s that’s for it. From next year, Sharon,
Jason Hartman 33:00
you are just you’ve been doing such innovative great stuff for so many years. It’s always great to hear. So keep up the good work and definitely can’t wait to dig into the book myself and dive in. give out your website.
Sharon Lechter 33:14
Absolutely. Sharon lechter le ch. Er, Sharon lechter calm, I’m sure lecture on all social media accounts so you can find me everywhere. And thank you so much. I appreciate your support. It’s good
Jason Hartman 33:26
talking with you again. Thanks, Sharon.
Sharon Lechter 33:27
Jason Hartman 33:30
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