Whether your business is investment, like Jason Hartman’s, or something else, you’ve probably noticed that things are happening online. Maybe your business is run over the Internet and on a computer, maybe not. Still, your presence online is certainly expected.
A great way to make your business known is by maintaining a company website with an accompanying blog. Initially, this can seem a bit difficult. Many business owners struggle with thinking of new topics to write about, time to write them, and overall site appearance. If you’re thinking of beginning a company blog, take note—with these tips, you’re sure to experience success.
First, identify the goals of the blog. Are you attempting to advertise, promote complimentary businesses, mirror your main website? This will impact the overall look you strive for. Maybe its more fun, or maybe it appears cleaner and highly professional. Either way, establishing these goals also helps determine the tone you strike when you write the blog entries.
Next, strive to write blog entries that inspire readers to interact with each other and with you, the writer. Ask questions when you write your entries, post about controversial topics, and respond to reader responses and questions in the comment section of the blog. Allow guest posts from customers and business owners with whom you have relationships, and foster an environment of communication.
Finally, make sure the things you write in your company blog are entertaining. Find a tone that strikes a balance between professional and personable, one that appeals to your varied readers. Don’t complain about things, overly promote yourself, or be irrelevant. Think about your readers and customers first.
Consider making an online group for content generation, and accept blog post ideas from professionals in your field, costumers, and peers. This way, you address the needs of your public and find out what it is that is one their minds. Vary what it is you write about and always value the feedback you receive.
By maintaining a blog, you establish a relationship that is more personal with your readership and costumer base. Additionally, you may rank higher in search engines for words relating to your business and offer an experience that is ultimately more helpful for those interested in your goods or services.
Embrace the shift from a business that happens in a physical storefront to one that encompasses the online world—and take this opportunity to clarify and promote your own vision. (http://www.flickr.com/photos/anniemole/2915594954/)
The Young Wealth Team