For a generation of kids and young adults raised on the ubiquitous presence of Google, Facebook, Twitter, and the like, it’s hard to conceive of an Internet without the comforting (or Big Brotherish, depending on your perspective) presence of these titans. The truth is there’s
a good chance we will have moved onto another way of consuming and sharing information within the next 5 to 8 years, according to an article at Forbes.com.
We happen to think this idea raises a pretty good point, especially if we look back at how the Internet has developed. For a quick recap:
Web 1.0 (1994-2001) With big players like Netscape, Google, Amazon, eBay, and Yahoo, this first wave of Internet entrepreneurs led the business rush to the web.
Web 2.0 (2002-2009) In this era, we saw the rise of social media, inspired by Facebook, Twitter, MySpace, LinkedIn, and Groupon.
Web 3.0 (2010-present) Call this the mobile revolution, where a huge shift is underway, as we migrate away from desktop and laptop computing and towards mobile applications on smart phones and tablets.
While Google, Amazon, and eBay are Web 1.0 innovators who retain a solid market position in Web 3.0, there are others who fell by the wayside. Remember how big MySpace was just a few short years ago? Today it is shrinking from public consciousness at an absolutely amazing rate, retaining what minimal juice it has as primarily a way to promote original music, though other websites do it better.
What will ultimately comprise the group of big players in the mobile generation of Web 3.0? No one can say for sure yet, but it’s a good bet that we’re going to see some shooting stars across the horizon at some point, and even more likely that a few giants will be displaced in the process. Maybe it will be Facebook or Google. It’s a good bet that Mark Zuckerberg will be doing his darnedest to make sure that doesn’t happen, and we wouldn’t bet against him, but don’t be surprised if we’re reminiscing fondly about the Facebook Years by the time 2017 rolls around.
The Young Wealth Team
Flickr / stoneysteiner