If your primary use for Twitter is an outlet for your hyperactive bursts of what might be loosely described as thought, this article probably won’t make the slightest bit of sense to you. If, on the other hand, you employ social media with a purpose, to grow your level of influence and maybe even develop a business brand, welcome to three ways you can make your Twitter account really matter.
1. Links get retweeted. According to social media scientist (who even knew there was such as thing), Dan Zarella, the best way to get a retweet is to include a quality link. Zarella claims 60% of retweets contain a link, while only about 19% of non-retweets do. The easy way to boost your retweeting? Include links. And remember you should be sending out quality links. Conversational or entertainment value tweets are okay every once in a while but, to build influence, find links that matter.
2. Stop overtweeting. Like overeating, overtweeting makes you fat and lazy and people stop listening. As a tool of influence, you shouldn’t sit the entire day with fingers poised over the keyboard, waiting to regurgitate the next stray thought that enters your mind. Save that for Facebook. Too much tweeting will actually cause some people to tune out. Try the following. Get a list of 10 to 20 possible tweets as part of your morning routine. Kill the weaker ones until you have 3 to 5 strong ideas. Spread them out as tweets during the hours of 8:30 am to 10:00 am because this is when people pay the most attention. 3 to 5 ideas. No more. Got it?
3. News digest versus self promotion. Too many people make the mistake of linking only to their own products and/or websites. That will only get you so far. You’ll come to be viewed as a much more valuable resource if you only do that a third of the time or less. Use the majority of tweets to help people cull the junk from the gems. Once they realize you almost always give good links, they won’t mind the infrequent promo and might even be more inclined to pay attention.
Let’s sum it up. Don’t tweet too much. When you do, make it mostly links. Don’t obsess on yourself. Now get out there and build a Twitter account that matters.
The Young Wealth Team
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